So what’s so important about color choices? I mean, the trends change so regularly with Pantone releasing new color … More
The purpose of the colors is not just to set a trend. There is so much psychology behind colors and color theory; the reports are meant to represent the zeitgeist (spirit of the time) of the entire world.
Incorporating color into a design of any kind can be a delicate operation. You want to be sure that you … More
I will likely do a detailed case study of our client, TIASO, in the future, but this post should show briefly how trusting the process made the most out of our 24 hours.
When you know what you’re trying to do, why you’re trying to do it, and who you’re trying to do it for, your colors will practically choose themselves.