Asking why, or questioning your decisions, tests your motive for every design decision you make. Knowing your reasons requires that … More
Music is my secret weapon in the arsenal of my creative process. As I am writing this post I have music … More
Much like love, creativity is a choice, you have to choose to be creative, you need to decide in your own mind that you will be creative, and the feelings of excitement and motivation will follow.
The [design] brief is the single most important step in the design process. Without it, you will be lost.
Before they even get to the “about us” portion of your website, they are already deciding what kind of business you are based solely on your logo.