The research and brainstorming stages will be the most time-consuming but most worth it of all your steps.
The [design] brief is the single most important step in the design process. Without it, you will be lost.
I will likely do a detailed case study of our client, TIASO, in the future, but this post should show briefly how trusting the process made the most out of our 24 hours.
It’s easy to come up with an idea when you can do whatever you want, but often the best ideas can come from forced margins.
You always start with addition (put everything in your design that you think you need), but to get to the end you must think in subtraction.