The purpose of the colors is not just to set a trend. There is so much psychology behind colors and color theory; the reports are meant to represent the zeitgeist (spirit of the time) of the entire world.
I will likely do a detailed case study of our client, TIASO, in the future, but this post should show briefly how trusting the process made the most out of our 24 hours.
This week I decided to do something a little different. I wanted to show you one of my projects and … More
When you know what you’re trying to do, why you’re trying to do it, and who you’re trying to do it for, your colors will practically choose themselves.
Last time we talked about why it is important to understand color and the underlying meanings associated with it. This … More