#43: Who Cares About Pantone Color Trends?

The purpose of the colors is not just to set a trend. There is so much psychology behind colors and color theory; the reports are meant to represent the zeitgeist (spirit of the time) of the entire world.

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#32: Design Process: Research & Brainstorming

The research and brainstorming stages will be the most time-consuming but most worth it of all your steps.