Design can be a thankless job. It is also kind of an invisible job in a lot of ways. People … More
So what’s so important about color choices? I mean, the trends change so regularly with Pantone releasing new color … More
The [design] brief is the single most important step in the design process. Without it, you will be lost.
When you know what you’re trying to do, why you’re trying to do it, and who you’re trying to do it for, your colors will practically choose themselves.
Color use is a way to help people feel and understand the meaning of your design by drawing only from what they initially perceive without reading the text. Color is an impressive and influential communication tool. When used correctly it can influence mood, drive decision-making, and even cause a physical or emotional reaction in the viewer.